Mobile Technology and its affect on the Industry.
As mobile technology continues to advance, the trend of mobile commerce is infecting consumers fast!
Mobile Commerce happens on all devices
Consumers have already got a taste of buying in an anywhere anytime scenario, with handsets always being within arms reach. The convenience of mCommerce has no competition. If businesses are serious about embracing new technologies and attracting next generation consumers they need to act now.
Online payment specialists Paypal have released surveys that reveal a dramatic jump in the amount of online transactions being made via mobile phones in Australia. Conducted by net ratings group Nielsen, the mCommerce: Secure Insight report showed that last year Australians spent $155 million online via their mobile phones, this figure is predicted to increase drastically over the next few years as the in surge of smart phones keep increasing. Australia is one of the leading global m-commerce markets, beaten only by Japan and Korea.
The benefits of M-commerce is not just limited to people who purchase goods electronically, it also allows for price and product comparisons and at times that can be far more important. Merchants need to ensure that their sales strategies reflect their business goals, if reaching a large audience is a key goal, companies should consider launching an m-commerce site, which is accessible by anyone with an Internet-enabled mobile device.
For retailers that already have an online presence, finding a cost-effective m-commerce solution may be as simple as getting in touch with their existing e-commerce providers.
« What makes a “good” business logo Work it! Using your Website Analytics »
Very helpful